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By [Allison](https://forest500.org/rankings/companies/mission-newenergy-limited) Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market program in Las Vegas high-end jets are drawing buyers with their smooth shapes, plush cabins - and significantly, their use of alternative fuels.
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Fuel [producers](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) and [jetmakers](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) are eager to [display](https://pitchbook.com/profiles/company/51278-86) novel types of air travel fuel deemed less harmful to the climate, from utilized cooking oil to the definitely less glamorous meat waste.
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Business jet operators, like airlines, have actually bowed to ecological pressure on aviation and committed to halving carbon emissions by 2050 compared with 2005.
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Their hope is that adopting renewable fuel to curb emissions might make organization jets more attractive to ecologically conscious purchasers - specifically corporations dealing with concerns over sustainability from investors or green project groups.
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The schedule of less polluting private jets could likewise spare the rich and famous the unfavorable promotion experienced by Britain's Prince Harry and his better half Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are by-products of the food market," stated Bryan Sherbacow, chief industrial officer of [Boston-based](https://www.crunchbase.com/organization/mission-newenergy) [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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A few of the other 79 airplane on screen are anticipated to be powered by 150,000 [gallons](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) of other renewable fuel [blends anticipated](https://pitchbook.com/profiles/company/51278-86) to be pumped at the show.
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FLIGHT SHAMING
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[Private jets](https://stocktwits.com/symbol/MNEL) represent less than 0.1% of overall yearly carbon emissions worldwide, however can emit, usually, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has actually his occasional use of personal jets to ensure his household's security, and has actually said that on the uncommon occasions he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his itinerary have actually added fresh difficulties for an industry currently striving to justify its contribution to cutting corporate costs.
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"Incidents of flight shaming involving using private jets are regrettable when you think about that our market has actually delivered fuel performance enhancements of 40% over the past 40 years," stated Bombardier Aviation [President David](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) Coleal.
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Bombardier believes increased sustainable fuel use will help the market make [inroads](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) with [corporations](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) and [rich buyers](https://www.bloomberg.com/profile/company/MNELF:US). According to market data, billionaires just have a 19% business jet ownership rate.
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But even an image makeover - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers including alternative fuel pumps for going to airplanes - is unlikely to satisfy all critics at the Oct 22-24 [high-end jet](https://www.bloomberg.com/profile/company/MNELF:US) occasion.
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Environmentalists and some experts remain hesitant that biojetfuels, typically combined 50-50 with kerosene, will make a substantial effect on [public perceptions](https://www.bloomberg.com/profile/company/MNELF:US) about luxury travel.
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"No quantity of [Jatropha](https://www.crunchbase.com/organization/mission-newenergy) or Brazil-nut fuel can make company jets look eco-friendly," stated aviation analyst Richard Aboulafia.
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Demand from organization jet operators for [eco-friendly fuels](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) now far [exceeds supply](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) and their interest might drive future production, Sherbacow said.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) at its California plant, could expand production up to 150 million gallons by 2022.
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Corporate charter companies and consultants are also seeing more interest from customers who wish to buy carbon [credits](https://www.bloomberg.com/profile/company/MNELF:US) to [balance](https://www.crunchbase.com/organization/mission-newenergy) out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a function in a corporate jet usage research study his business just recently completed for a Fortune 500 company.
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"At the end of the day, I think that price, expense per hour, range, speed and performance, that's still the (sales) chauffeur. But I believe individuals are ending up being more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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